BHEL’S CALL FOR ERADICATION OF CORNEAL BLINDNESS THROUGH EYE DONATION
BHEL is the heavy equipment maker known for its engineering excellence, but when it initiated a social campaign among its employees and associates in an attempt to help eradicate corneal blindness in India, it gave corporate social responsibility an eye-opener experience. It has conducted a series of programmes across the whole corporation that resulted in more than 51,000 pledges registered from all units of BHEL. These pledges were also registered with various eye-banks and hospitals across India. More than 550 needy patients have already been the recipients of cornea donations through this noble act by BHEL. The initiative had set a precedent for other large public sector undertakings to follow.