NURTURING CREATIVITY AND INNOVATION
Majority of Indians don’t have access to proper housing. The situation is worse in rural areas where a large number of people still reside in houses made of mud, straws and grass. They are unable to construct proper brick and mortar houses due to lack of finance. Mahindra Rural Housing Finance Limited, targets to reduce the deficit of houses in rural India by providing financial services. The company has provided over 200,000 home loans in rural areas across 9 states – Maharashtra, Gujarat, Rajasthan, Bihar, Madhya Pradesh, Andhra Pradesh, Karnataka, Kerala and Tamil Nadu. While most companies see serving rural markets as a hassle and rather focus on urban markets, Mahindra took it as a challenge and excelled.